nossa montagem

Brand repositioning for a furniture assembly company going through a phase of growth.

Context

Nossa Montagem is a company specialized in furniture assembly, disassembly, and installation. With an established operation and plans for growth, the company needed a visual identity that better reflected the reliability and quality of its service.

Problem

The existing identity did not communicate the level of reliability and security expected from the business. The visual communication was also inconsistent across different touchpoints, making it difficult to build a strong and recognizable presence.

Creative Direction

The new identity was designed to communicate reliability, professionalism, and approachability, while keeping the brand simple and easy to recognize.

Concept

The central idea behind the logo was to combine the letters “N” from Nossa and “M” from Montagem into a single symbol.

This creates a direct connection between the two words while giving the brand a distinctive visual asset that can work independently from the full logo.

Color & Typography

Purple was selected to communicate calmness, respect, and confidence.

Yellow introduces warmth, optimism, and energy, creating a balance between professionalism and approachability.

The Choplin typeface was chosen to complement the identity with a strong and distinctive typographic presence.

Applications

The visual identity was extended into a complete website, from navigation structure to the final interactive prototype developed in Figma.

Outcome

The identity was approved by the client and evolved into an ongoing design relationship.

I currently support the brand's visual management across social media, website updates, and future brand applications.

year

2024

tools